About SASSYCLASSY

From the couch in Munich to a trend brand

SASSYCLASSY was founded in 2014 by three siblings in Munich. What began on the proverbial couch in Munich has developed into a popular fashion brand across Europe in 11 years. As a true family business, we place great value on solidarity – we support each other with advice and action and share a passion for fashion. Today, we are proud of a team of over 60 people and more than 1,000,000 satisfied customers who, together with us, live the SASSYCLASSY vision.

Trends, quality, and limited-edition styles

At SASSYCLASSY, we combine a keen sense of current trends with high quality and attention to detail. Our fashion stands for individual style – we capture the latest fashion trends from the international catwalks and bring them into your wardrobe in no time. We pay attention to fair prices and exclusive quantities: Each collection is released in limited editions, so you're wearing something special and not everyone has the same outfit. We design many of our styles ourselves and have them produced in Italy to offer you innovative fabrics and first-class workmanship.

Responsibility and Sustainability

As a fashion label, we take responsibility for our environment – and we consciously address this in all areas:

Plastic-free delivery: We completely avoid plastic in every order – our packaging is made from environmentally friendly, resource-saving materials.
Climate-friendly shipping: We use the most sustainable shipping options possible, for example, the climate-neutral DHL GoGreen service.
Ethical fashion: No real fur and no exploitative child labor – we ensure fair conditions throughout the entire production chain.

Inspiration and Community

We draw our inspiration from everywhere – at major fashion shows, from artists, from magazines, while traveling, and from fashion bloggers. But the most important inspiration is you: Your feedback and support motivate us every day. We love the direct contact with our community – in May 2025, we celebrated with a pop-up store in Munich and met you in person. Together with you, we want to continue conquering the fashion world anew.

Underline your style with sassy or classy pieces, or create your own mix for a unique look – we hope you enjoy shopping!